CAMPAIGN PRADA - S/S 2012 - STEVEN MEISEL

Prada Campaign Spring/Summer 2012







1950's hot rods and muscle cars with spiky rear fins and bodies emblazoned with
flames reflect the design motifs in the collection. The iconographic language of
Americana is re-drawn through more than half a century of pop and style culture. The
gas station is cast as a central symbol in this post-modern crossroads of new horizons
and economic fulfillment, a stage set where fashion, fantasy and the promise of new
discoveries collide.